Campaign Toolkit

UW 101


Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in central Illinois.

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting your company’s United Way representative or Jarid Brown at or (217)726-7000.

The resources below will help you with you plan both a traditional and integrated (combining traditional and virtual campaign tools) campaign.

2023 Employee Campaign Coordinator Training Dates

Mark your calendars for this year’s campaign volunteer trainings.  Whether you are a veteran ECC or a first time campaign volunteer, you will find this session to be a significant help providing the opportunity for you to learn from other campaign coordinators on the types of events they have found successful.

R.S.V.P. for the trainings below at 217-726-7000 or by email to Athena Welander


Pacesetter Campaign Coordinator Backpack Stuffing & Campaign Training Event - Wednesday, June 21 – 2:30 p.m. to 4:30 p.m. 

Employee Campaign Coordinator Backpack Stuffing & Campaign Training Event - Wednesday, August 2 - 2:30 p.m. to 4:30 p.m. 

Funded Partner Campaign Training - Friday, July 7 - 9:00 a.m. to 10:30 a.m.

Campaign Toolkit

Employee Campaign Coordinator Guide

Campaign Coordinator GuideWondering where to begin planning for your campaign?

We’ve learned tips and tricks from thousands of successful campaigns over the years, and have put together a few pointers to help you make the most of yours. Check out the Employee Campaign Coordinator Guide for ideas and best practices.

Fill out and submit the Order Supply Form on this page.   

If you do not see an order supply form, then please download the supply form below and email the completed form to: Athena Welander

Click here for Supply Order Form.


Social Samples PicA successful employee giving campaign starts with a solid plan.

6-Week Campaign Checklist – This comprehensive checklist is designed to help you better manage your employee giving campaign.

Sample Communications Plan – This simple communications plan is designed to help you schedule employee communication during the campaign.

Sample Social Media Posts – Sample social media content you can use to spread the United Way message during the annual campaign.

Sample Emails & Employee Letters – From campaign communications to letters for company leadership givers, these sample letters and emails make it easy to communicate with employees.

2023 Campaign Brochure

2023 UWCIL Campaign BrochureThe campaign brochure provides an overview of United Way of Central Illinois' work in our community. 

Download the Brochure.


2022 Gratitude Report

Leadership Giving Flyer

Leadership giving flyer

Provides information on United Way's Leadership Giving Societies and Levels.

Click here to download


What a Dollar Buys Flyer

Leadership Giving Flyer Pic

Demonstrates how even small gifts can add up to big wins for our community.

Click here to download

United Way Programs

UW programs

Provides a brief overview of UWCIL programs.

Click here to download

2023 Community Investments

UW investments

A listing of United Way Community Investments

Click here to download

Posters are 11" x 17" and are available to order with campaign supplies or download below.

Volunteer Ideas


UW can help you arrange a group, on-site, or even virtual volunteer opportunity to help your employees get involved and make a difference.

Click to Download

Incentive Ideas

Incentive Ideas

Looking for incentive ideas? These ideas can help grow your campaign.

Click to Download

Incentive Coupons


Snooze coupon



Download these awesome coupons to use with your campaign.

Snooze Day Coupon

Early Day Coupon

Free Day Coupon

Special Events

Special Event Ideas

From dress down days to fun events in the workplace, here are more than 85 special event ideas.

Click to Download

Pop-Up Banners

United Way has four standing banners available to borrow. The banners are 30' x 69" and include lightweight frames.


Banners, Flags, and Tablecloths

Need to borrow a vinyl banner, tablecloth or flag? We've got you covered!

United Way Store

Help your United Way earn an extra 10% cash back by purchasing UW-branded merchandise from the United Way Store using our local UW organization number at checkout: #15480.

All items can be co-branded with your corporate logo!

United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Additional logo formats are available, please contact Jarid Brown.

Want to tell the story of United Way? 

Wondering how your donation will create positive change in the community?

Videos of local grant recipients can be found here. Use them to tell how our dollars are at work in the community.