Campaign Toolkit

UW 101

Running a United Way campaign is a good for you, good for your company, and good for Central Illinois.
Let's take a moment to dive into United Way 101!

If you are leading a campaign at your workplace, supporting a campaign committee, or curious about what a campaign involves, the best place to start is by contacting Jarid Brown. He will share best practices, materials, ideas, and more. To contact, call Jarid at (217) 726.7000 or contact here.

Click here for a United Way 2023 Training and Events Calendar.

Campaign Management Tools


Click the "Order Supplies" Button above. Let us know how many employees you have, and we’ll put together a complete supply order, including everything you need to engage your employees, promote employee participation and create a fun and educational United Way campaign.

If you are having difficulty viewing the form embedded on this page, please click here.


Download the full order form here to choose your own supplies. Please email the completed supply order form via our website to Jarid Brown.

We’ve learned tips and tricks from thousands of successful campaigns over the years, and have put together a few pointers to help you make the most of yours. Check out the Employee Campaign Coordinator Guide for ideas and best practices.

A successful employee giving campaign starts with a solid plan.

6-Week Campaign Checklist – This comprehensive checklist is designed to help you better manage your employee giving campaign.

Sample Communications Plan – This simple communications plan is designed to help you schedule employee communication during the campaign.

Sample Social Media Posts – Sample social media content you can use to spread the United Way message during the annual campaign.

Sample Emails & Employee Letters – From campaign communications to letters for company leadership givers, these sample letters and emails make it easy to communicate with employees.

Pop-Up Banners

United Way has four standing banners available to borrow. The banners are 30' x 69" and include lightweight frames.


Banners, Flags, and Tablecloths

Need to borrow a vinyl banner, tablecloth or flag? We've got you covered!

United Way Store

Help your United Way earn an extra 10% cash back by purchasing UW-branded merchandise from the United Way Store using our local UW organization number at checkout: #15480.

All items can be co-branded with your corporate logo!

Volunteer Event Ideas

UW can help you arrange a group, on-site, or even virtual volunteer opportunity to help your employees get involved and make a difference.

Incentive Ideas

Incentive Ideas

Looking for incentive ideas? These ideas can help grow your campaign.

Incentive Coupons


Snooze coupon


Early Day

Free Day

Download these awesome coupons to use with your campaign.


Special Events

Special Event Ideas
From dress down days to fun events in the workplace, here are more than 85 special event ideas.

United Way of Central Illinois Logo for use, with approval, by companies running campaigns. Additional logo formats are available, please contact Jarid Brown.

Coming soon...

United Way Brochure

2022 Gratitude Report

2023 Posters Coming Soon...

Goal Thermometer Poster

Goal Thermometer

11x17" poster

Excellent tool to use during your company's employee giving campaign!

Copies of this poster can also be ordered with campaign supplies.

Leadership Giving Flyer


Leadership giving flyer

Provides information on United Way's Leadership Giving Societies and Levels.

Click here to download.


What a Dollar Buys

Updated version coming soon...

United Way Programs


UW programs

Provides a brief overview of UWCIL programs.

Click here to download.

2022 UW Investments

UW investments

Illustrates UW investments in local programs addressing basic needs, education, financial stability, and health.

Click here to download.

Coming soon...

Updated table tents for 2023