United Way mobilizes communities to action so all can thrive. We see how our communities' greatest challenges are connected, and how we can bring people and resources together to address them.

From strengthening local resilience to advancing health, youth opportunity, and financial security, we're working toward a future where every person in every community can reach their full potential.

To ensure clear, consistent, and accurate representation of United Way’s role in funded initiatives, these guidelines outline expectations for public recognition, co-branding, and communication from grant partners, corporate donors, and community supporters

• Use the official United Way logo in all materials referencing United Way funding.

• Do not alter, stretch, or recolor the logo.

• Logos must be legible and used proportionally alongside other funders' logos.

• Download official logos here

For co-branded materials, please submit drafts for approval before distribution.

Please notify United Way in advance of:

• Media interviews

• News stories mentioning United Way involvement

• Any opportunity to include United Way in public-facing communications

United Way staff may join interviews or provide a quote when appropriate.

Media Contact:

Director of Marketing & Communications. Contact Here or at 217-726-7000

Telling the United Way story the right way shows the difference we’re making together. We’ve pulled together key assets and guidelines to keep everything looking and sounding on point. These tools will help make sure your messaging matches United Way’s trusted reputation while also showing off the great work you’re doing.

Check out this document to help share our story:

Brand Standards and Guidelines